At the beginning it was Waze, launched in 2008. The smart navigator worked (and continues to work) so well that Google became jealous of it and bought it for about 1.5 billion dollars in 2013, using it to perfect its Maps . In the meantime, the roads (and smartphones) were being filled with alternative solutions to traditional mobility or platforms capable of reorganizing the often (incomplete) public services. In 2011, for example, it was the case of another Israeli startup which is today a reference in the sector. It’s called Moovit, 35 million people in 800 cities around the world use it (on iOS, Android and Windows 10), 54 of them in Italy.
You have to go from one place to another but don’t know how to compose the puzzle of the means? Moovit, which sucks data from both commuters like you and past statistics, suggests the ideal solution. Even the waiting time at the stop. While to administrations and transport companies offers a free service to manage information to travelers. It happens, among other cities, with Trenord in Lombardy, in Turin, Pescara, Pistoia, Pavia with Arfea or in the capital thanks to the agreement with Rome services for mobility. And now among the options available on how to cover the path there is also Uber, and the scope is pachydermic: the pact will be staged in 131 cities and 22 countries around the world. For Italy also in Florence beyond Rome and Milan. Maybe late at night, when vehicles are scarce, in addition to the proposed solutions, the blue car race will also appear. As confirmed by a recent study by the American Public Transportation Association, users who use ride sharing services like Uber are more willing to use public transport. And no less. In fact, the vocation is to intermodality.
Public transport, apps for navigating in the city.
Even the London-based Citymapper, active in Italy only on Rome and Milan, is gathering enormous success. Moreover, these are applications that play the role of assistants very well, but go further, with strong social functions and traces of gamification. The iPhone and Android app, very clean and intuitive perhaps more than the others, combines means and solutions like Moovit and, while it helps you move, it counts calories and notifies you when you need to get out of the way.
Meanwhile, even in Rome, after a year in Milan, myTaxi (iOS and Android) has landed, a kind of Uber for taxi drivers purchased in 2014 from the giant Daimler that also controls car2go. With 10 million users in 40 cities around the world, it is basically another sign of the tendency towards integration: co-operatives and affiliations do not count. Taxi drivers can join the platform and choose to receive rides via the platform. The user can book, keep an eye on the car route, know the driver and license plate as well as pay directly from the application. “The enthusiasm with which Rome welcomed us is unbelievable – explained Barbara Covili, general manager of myTaxi Italy – in less than a month of work, we have already created an important fleet of mytaxists, which will allow us to make it widespread the service in the Capital.